A Look Back: Howl-O-Ween Dog Costume Show & Pawrade at Fountains at Roseville
Looking for Halloween costume inspiration for your dog? Look no further than the annual Howl-O-Ween Costume Show and Pawrade at Fountains at Roseville!
Last year’s event featured an incredible lineup of creative themes, playful pups, and standout costumes. Top honors went to the Skunk Patrol crew, The Queen and her Corgi, and a Jazzercise duo, but every contestant brought inspiration worth saving for this year’s runway.

It was so much fun, we wanted to take a look back at last year!
Who Fetched Top Dog Prizes Last Year?
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Some 2025 Honorable Mentions (Because They're Too Cute)
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Frequently Asked Questions
When is this year’s Howl-O-Ween Pawrade?
October 17th from 10-11:30 am. Join us in the courtyard outside Pet Food Express!
What are some popular dog costume ideas?
Pumpkin, angel, hot dog, ghost, skeleton.
Is this event rain or shine?
Yes! If the weather is not permitting, the event to be held outdoors, the location will be moved to 1182 Roseville Pkwy, Ste130, between J. Crew Factory and Sunglass Hut.
Are costumes encouraged for spectators?
Yes, costumes are encouraged but not required! Share in the spooky season spirit by dressing festive–in whatever way that looks like for you.
Does my dog need to be on a leash?
Absolutely. All pups in attendance are required to be on a leash at all times. They must also be non-reactive and good around other dogs and people.
Do I have to register to be in the show?
Yes, registration is required for costume show participants due to limited space. However, spectators do not need to register to come cheer them on!
Can I join the pawrade?
Yes! Anyone in costume is welcome to join the parade following the costume show.
Come Out & Cheer On This Year’s Howl-O-Ween Participants!
Join us for our annual costume show and parade!
Date & Time: October 17th, 10:00 AM – 11:30 AM
Location: Courtyard area outside of Pet Food Express
Rain Location: 1182 Roseville Pkwy, Ste 130 (between J. Crew Factory & Sunglass Hut)
Looking for more fun at Fountains, be sure to check our calendar.














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